Prevent Cancer Foundation to Receive 20 Percent of Every Sale from New Leadership Book, Roadmap to Success

Published on September 18, 2008

September 18, 2008
Susanne Hartman

Authors Jeff Wolf, Ken Blanchard, and Stephen Covey Stress Valuable Lessons in Decision-Making, Effective Communications and Maintaining a Healthy Work-Life Balance

ALEXANDRIA, VA — The Prevent Cancer Foundation will receive 20 percent of the proceeds from the sale of a new book on leadership, titled Roadmap to Success: America’s Top Intellectual Minds Map Out Successful Business Strategies (Insight Publishing, 2008). Author Jeff Wolf, who lost his father to cancer, and whose mother survived it, was looking for a way to “give back” and decided to partner with the Foundation to support the mission of cancer prevention and early detection through research, education and community outreach to all populations, including children and the underserved.

“I wanted to do something in my father’s memory. He died of liver cancer four years ago,” he explains. “This is an opportunity to fight this dreaded disease that takes so many lives. Anything we can do to eradicate it is well worth the effort. The name of my book is Roadmap to Success. That title rings true in health as well. Go get periodic check-ups, follow the different preventative measures. You can catch cancer at its most early stages.”

“We applaud Mr. Wolf for shining the spotlight on the importance of carving out a healthy work-life balance. It isn’t always easy to do, or top of mind, in our fast-paced world,” comments Jan Bresch Mahrer, executive vice president and chief operating officer of the Foundation. “We are delighted to be able to partner with Mr. Wolf in this fruitful cause-marketing effort. Readers will not only be able to empower themselves to become better leaders with Roadmap to Success, they’ll be helping to support our ongoing battle against cancer, specifically in raising awareness of risk reduction and early detection.”

Since 1985, the Prevent Cancer Foundation has spent more than $106 million on the funding of cutting-edge cancer prevention research, education and community outreach efforts — creating awareness that there are choices you can make on a daily basis that will reduce your risk for cancer. Only five percent of cancers are hereditary which means you do have the power to do something about it: eat well, be active, don’t smoke, and get screened.

Wolf’s new book actually shares the wisdom of three renowned business minds. In a unique question-and-answer format, Ken Blanchard (The One Minute Manager), Stephen Covey (The 7 Habits of Highly Effective People) and Jeff Wolf (The Essence of Effective Leadership, to be published in winter 2008) address the major concerns on managers’ and leaders’ minds, covering topics that range from the importance of listening and ongoing coaching to true definitions of success and survival in a multigenerational workplace. The short narrative’s purpose is to empower you to create your own roadmap to success. It serves as a mini-seminar in an easy-to-digest format. “In this book, we discuss what you can do to become more successful in any area of leadership in your life. This book helps you to examine where you’re at and how to improve it,” states Wolf. “Ultimately, this book challenges you to become a better leader: how to get your vision out there as soon as possible, make sure you’re able to communicate your vision effectively, and motivate others to accomplish it.”

To purchase Wolf’s book, Roadmap to Success, visit the Foundation’s Web site It’s available for $19.95.


About Prevent Cancer Foundation
The Prevent Cancer Foundation (formerly the Cancer Research and Prevention Foundation) was started in 1985. Today, it is one of the nation’s leading health organizations and has catapulted cancer prevention to prominence. Through healthy lifestyle choices, you can reduce your risk of breast, cervical, colorectal, lung, oral, prostate, skin and testicular cancers.

Since its inception the Foundation has provided more than $106 million in support of cancer prevention and early detection research, education and community outreach programs. The Foundation’s peer-reviewed grants have been awarded to more than 300 scientists from more than 150 of the leading academic medical centers nationwide. This research has been pivotal in developing a body of knowledge that is the basis for important cancer prevention and early detection strategies. For more information, please visit

About Jeff Wolf
Jeff Wolf, known as one of America’s most dynamic speakers, is considered one of the top executive business coaches in the country and is a highly sought after management consultant. He is president of Wolf Management Consultants LLC, one of the most comprehensive consulting, coaching and training firms in the nation. For more information, please visit


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