May 18, 2011
When Los Angeles, California shuts down 12 square blocks of downtown you understand why the 22nd annual “Fiesta Broadway” is billed as the largest “Cinco De Mayo” event in the world. Combined this year with Mother’s Day it drew nearly 500,000 Latinos making it the largest Hispanic event, in the country’s largest Hispanic market!
The Prevent Cancer SuperColon was sponsored by the California Colon Cancer Control Program (CCCCP) whose mission is to save lives by preventing and reducing the devastating effects of colon cancer for Californians through education, early detection, diagnosis and treatment, and integrated preventive services, with special emphasis on the underserved. CCCCP is a federally funded program, run by the California Department of Public Health, established to increase awareness of colon cancer through public health education.
Unlike many other cancers, colon cancer is preventable, treatable, and beatable through early detection. The bilingual Prevent Cancer SuperColon exhibit raises awareness about the importance of early colon cancer detection and encourages visitors to get screened for the disease. It shows healthy colon tissues, as well as polyps at various stages. Onsite at the festival were Spanish speaking volunteers to help community members understand how healthy lifestyles play an important role in preventing colon cancer.