June 28, 2011
FOR IMMEDIATE RELEASE:
June 28, 2011
(Alexandria, Va.) – The Prevent Cancer Foundation’s cervical cancer web site Confess!, confess.preventcancer.org, received a 2011 Communicator Award of Excellence as part of the 17th Annual Communicator Awards. Confess!, dedicated to promoting cervical cancer awareness, educates and emphasizes the importance of early screening. The site won the award for health and wellness in the “Interactive Multimedia” category for surpassing industry standards with its innovative design. Entries are judged by the International Academy of the Visual Arts (IAVA), a member organization that includes more than 500 professionals from various media, communications, advertising and marketing firms.
Confess! engages users by inviting them to anonymously submit funny or unusual personal anecdotes, which are displayed as post-it notes tacked onto a virtual bulletin board. Users can scroll through the site to read stories, educate themselves about cervical cancer screening and find other resources to learn more. Despite all the experiences that are posted, Confess! assures women that not getting screened is most foolish, and users who post on the site are encouraged to take a pledge to get screened.
“We are honored to receive this award,” said Karen J. Peterson, VP of Programs at the Prevent Cancer Foundation. “Confess! is a terrific way for young women to have fun while learning about how to prevent cervical cancer. It’s one of the many interactive educational resources that the Foundation offers, to encourage people to adopt healthy behaviors.”
The Communicator Awards receives thousands of applicants each year and is one of the largest and most prestigious international awards programs to recognize creativity and progress among communications professionals.
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About The Prevent Cancer Foundation:
The mission of the Prevent Cancer Foundation is to save lives through cancer prevention and early detection. Founded in 1985, the Foundation has provided more than $125 million in support of cancer prevention and early detection research, education, advocacy and community outreach nationwide. For more information, please visit www.preventcancer.org.