October 10, 2011
I was thrilled to hear that the Foundation was among a group of cancer organizations selected as a Coalition Partner for the upcoming Lifetime Network film Five–a story of five unique women and how breast cancer affects their lives. What is amazing is that some of Hollywood’s elite actresses; Jennifer Aniston, Demi Moore, Alicia Keyes, Penelope Spheeris and Patty Jenkins, have all come together to direct this powerful and heart-warming film.
What is even more extraordinary about the Prevent Cancer Foundation’s involvement is the Public Service Announcements (PSAs) the Foundation has developed. I am extremely proud to share “Out of Work” which debuts during the premiere broadcast of Five, on Monday, October 10th at 9 p.m. (EST). I am tuning in to watch Five for many reasons, but seeing the “Out of Work” PSA is at the top of my list.
The PSA campaign, staged in a support group setting, brings together many of the preventable cancers. “Out Of Work” takes the unique approach of showing how anxious the cancers are becoming because Americans are learning about prevention steps like getting medical screenings, eating healthy, exercising, quitting smoking and knowing their family medical histories. I just love the line, “What if we all lose our jobs?” I sure would love to see every last cancer out of work. I have lost friends, loved ones and family members to this dreaded disease. Cancer simply needs to be put out of business forever.
The success of this PSA campaign is a testament to so many individuals who dedicated their creative talents and resources to this educational endeavor. Brian and Colin Cooley, Co-Founders and Owners of Wicked+, who provided creative direction and who have helped the Foundation share the message of cancer prevention and early detection to an ever growing audience. Brian and Colin were instrumental in connecting the Foundation with Atlanta-based Shadowlight Pictures that donated all the production, directing, writing, casting and editing for the project. All the actors and actresses that appeared in the PSA campaign donated their time as well. I look forward to the months ahead and anticipate the roll out of the remainder of the PSAs.
The Prevent Cancer Foundation wants to “stop cancer before it starts!” One easy way you can bring us closer to making this a reality and to put these cancers on the unemployment line is to share this PSA with your friends, family and loved ones.
Editor’s Note: David Tutera is a leading wedding and event expert, host of WEtv’s “My Fair Wedding” and a member of the Prevent Cancer Foundation’s board of directors.