Elmo, SpongeBob and Dora are Helping Sell Healthful Foods to Kids

October 12, 2012

Fruits and vegetables in the supermarket will soon have a new and fun look that will help motivate kids to eat more produce. Major food companies have adopted a marketing strategy that includes displaying edible stickers of children’s’ favorite characters, Elmo, SpongeBob and Dora the Explorer, on fruits and vegetables. This new marketing strategy stems from recent research showing children were twice as likely to select the produce with a popular character sticker as the produce without the sticker. Nutrition experts agree that kids are drawn to foods displaying their favorite character and hope this will lead to an uptake in healthy eating among children.

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