Freefest 2K12—Music+Cancer Prevention Awareness

Published on October 10, 2012

Updated on February 13, 2018

The Prevent Cancer Foundation’s booth at Virgin Mobile Live Freefest this past Saturday was a huge success! For those of you unfamiliar with Freefest, it is a huge music festival held at Merriweather Post Pavillion in Columbia, MD. An estimated 35,000 people attended this year, and we were able to spread the word about the Prevent Cancer Foundation to thousands of people at the event!

Prevent Cancer staff from L to R: Will Mellor, DJ Abernathy, Elliot Turner and Liona Chan

Our booth was brightly decorated in our Prevent Cancer signature green and our volunteers all matched in green tanks and sunglasses. We had a great time meeting so many people while jammin’ out to the many talented DJs and bands playing on the Dance Forest stage.

Many people stopped to participate in the new #PreventCancer4 campaign, a quick and easy way to support cancer prevention and early detection! They each filled out who they are preventing cancer for and posed for a photo. The #PreventCancer4 messages were ones from the heart: some honored moms and grandparents while others were more all encompassing: “everyone” and “the world”. And beyond that, some were a little more “out there”: “cancer sucks” and “hot chicks”. But no matter the answer, it’s pretty clear that everyone is affected by cancer in some way, and there is always someone who you should be preventing cancer for!

We also distributed our Buddy Bracelets promoting colorectal cancer awareness, green Prevent Cancer sunglasses, stickers and other cool swag. We even featured a free sunscreen “bar” where we had sunscreen “shots,” the recommended amount of sunscreen to use to protect your skin from the sun. The sunny morning definitely required it, as many visitors had forgotten theirs!

Several cancer survivors also stopped by and we were truly touched by the many personal stories that we heard throughout the day. It seems that everyone has a personal connection to cancer, and we are extremely thankful to everyone who was kind enough to share their stories with us.

Alabama Shakes performs on the main pavillion stage.

Many thanks to everyone who generously donated to the Prevent Cancer Foundation during Freefest! Every dollar counts and each donated to the Foundation helps fund our lifesaving cancer prevention and early detection research, education, advocacy and community outreach programs.

To those who visited our booth at Freefest, check out your #PreventCancer4 photos on our Facebook page and be sure to tag yourselves! For those who didn’t make it out to the festival, show your support for cancer prevention and make your own #PreventCancer4 photo and post it on our Facebook wall. Don’t be afraid to get creative! See these and other snapshots of Freefest here!

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