New program empowers Latinas to be champions against breast cancer

Published on January 23, 2013

The Prevent Cancer Foundation would like to share news of its just-released program Campeonas contra el cáncer de seno (“Champions against Breast Cancer”) designed to increase breast cancer awareness and screening among Latinas. Campeonas are Latinas who encourage their female friends and family over 40 to get screened for breast cancer.

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Facilitators work with Campeonas to share messages of breast cancer prevention with DC Latinas

The Campeonas program was developed by a bilingual and bicultural team then pilot-tested among Latinas in Washington D.C. The purpose of this outreach is to address Latina health disparities in the U.S. where mammography rates are lower for Hispanic women than for non-Hispanic white women. The program provides training for Latinas who are interested in sharing their own breast cancer screening experiences with friends and family in order to encourage them to get regular screenings. It also offers free-standing community-level materials: the novela entitled Un encuentro oportuno: conversando sobre el cáncer de seno (“A Timely Encounter: Talking about Breast Cancer”) uses pictures and conversation between friends to share information about breast cancer screening.

The easy-to-use, step-by-step Campeonas training guide and free-standing community-level materials are now available in Spanish or English to community health organizations and can be downloaded for FREE on the Foundation’s website

We encourage you to visit our website where you’ll find fresh, exciting and culturally appropriate resources to help increase awareness and screening among Latinas in your community.

Special thanks to the National Capital Area Affiliate of Susan G. Komen for the Cure for its support of the Campeonas project.

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