Healthier menus; Healthier profits

Published on February 26, 2013

Updated on February 13, 2018

Healthier meal options may start popping up on more restaurant menus with the latest research showing healthy food items meaning healthier profits for the restaurant industry. Looking at top fast-food and sit-down chains, researchers found that those that increased the amount of reduced-calorie options they served had better sales growth, greater increases in customer traffic and stronger gains in total servings than their competitors who offered fewer lower-calorie options. In 17 of the 21 restaurant chains, lower-calorie foods and beverages outperformed other menu items. Dr. James Marks of the Robert Wood Johnson Foundation hopes these findings will encourage other companies to make a shift in offering healthier menu items to meet the interests of consumers seeking a healthy lifestyle and the restaurants seeking a more profitable bottom line.

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