March 27, 2013
The Prevent Cancer Foundation is honored to be named as the first charitable partner for the Alloro Collection, a unique and chic clothing line specifically designed for women who have undergone breast cancer treatment. The line includes clothing and accessories that are constructed to meet the physical needs of women recovering from treatment, while lifting their spirits with fashionable and colorful designs.
The Foundation is proud to help Alloro fulfill their mission of helping breast cancer survivors “recapture the joy” both emotionally and financially. Twenty-five percent of the profits will go toward breast cancer prevention research and educational programs that target underserved women.
The idea for this collection was born when founder and breast cancer survivor Laurel Kamen was about to undergo a double mastectomy. On the evening before her surgery, Kamen discovered that sophisticated clothing was not available to women recovering from breast cancer treatment. Kamen then recruited her friend Christine Irvin, an artist and Wall Street veteran, and her cousin Roedean Landeaux, a New York City couturier, to help her create a fashion line that would help women with breast cancer feel good about themselves, despite the physical toll of surgery, chemotherapy or radiation.
Inspired by Kamen’s own breast cancer experience, co-founders Kamen and Irvin were determined to use Alloro as a way to help other women. Alloro chose to partner with the Prevent Cancer Foundation in order to support efforts in breast cancer prevention and research for underserved women. Alloro was impressed with the outreach programs developed and supported by the Foundation, including the GW Mammovan, a mobile mammogram unit that provides free breast cancer screening to underserved Hispanic and African-American women.
“The Prevent Cancer Foundation is proud to partner with Alloro,” said President and Founder Carolyn Aldigé. “Breast cancer is a cruel disease; it affects millions of women worldwide who must face physical, psychological and financial challenges related to breast cancer and its treatments. We are pleased to team up with Alloro in this effort.”
The Alloro Collection is available online at www.allorocollection.com and at the upcoming Alloro Collection Trunk Show in Manhattan on April 17 & 18 from 11 a.m. – 8 p.m at the Jim Villa Designers Agent Showroom, 263 11th Avenue, 4th floor, NYC.