Harnessing the power of social media

Cassie Smith | Published on April 16, 2017

Updated on February 13, 2018

Harnessing the power of social media

On March 29, Tammy Gordon, founder of Verified Strategy, a digital strategy and marketing firm, led a seminar on Harnessing the Power of Social Media for congressional spouses. The former head of AARP’s social media shared the benefits of social media which include building a constituency, raising awareness of causes and humanizing themselves and their spouses.  Tammy also shared important highlights about how to get started on social media suggesting they do not have to be on all platforms, and gave helpful tips on managing a successful social media presence.

Tammy compared social media to a cocktail party, advising spouses to consider —“before you post — make sure you’d be comfortable saying that to someone face-to-face.” She noted that even if their primary purpose for engaging through social media is to raise awareness and amplify issues, their content should be balanced.

 “If your real goal is cause-related, post a mix of cause, personal and professional posts —otherwise you are essentially walking up to the people who follow you and saying the same things over and over,” Tammy said. While posting photos of meals, pets or family may not come naturally at first, it can humanize you and introduce you to new audiences who might not otherwise hear your views on issues or causes, she added. Tammy also addressed privacy, including geotags, blocking and reporting “trolls.”

Attendees left the seminar feeling energized to use social media to educate others about cancer prevention and other personal causes. Follow Tammy on Twitter @Tammy and @CSuiteSocial.


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