ICYMI, November 30, 2018

Published on November 30, 2018

Updated on November 1, 2019

Juul's New Product: Less Nicotine, More Intense Vapor

Feature story

Juul’s New Product: Less Nicotine, More Intense Vapor

TUESDAY, November 27, 2018 (The New York Times)—Juul Labs has soared to the top of the United States e-cigarette market in just three years with its high-nicotine products that give off just a wisp of vapor.

Now, facing public backlash and overseas restrictions, the company is working on a way to lower the nicotine in its pods — but still maintain a potent punch from the addictive chemical.

Juul is developing a pod that is higher in vapor, which, experts say, can enhance the rate at which nicotine is absorbed in the body.

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