October 8, 2021
TUESDAY, October 5, 2021 (Wired) — As companies roll out the pink beer in October to raise awareness of the disease, one group is urging young women to think twice. The social media campaign Drink Less for Your Breasts stands out like a red flag against a cheerful tide of pink ribbons, especially the ones printed on labels of alcoholic beverages.
This is the time of year when some craft brewers tint their beer pink, and rosé bottles and cocktail menus display the iconic ribbon, touting companies’ donations to breast cancer organizations.
Drink Less for Your Breasts reminds women that alcohol actually contributes to breast cancer risk.
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Our Board of Directors member Jennifer Griffin reflects on her life as a reporter and breast cancer survivor in this exclusive from People. Griffin beat stage III triple-negative breast cancer in 2010 after 17 rounds of chemo, radiation and a double mastectomy. Shortly after she was declared to be cancer-free, the journalist traveled with Susan G. Komen for the Cure to Jerusalem for its inaugural Race for the Cure, lighting the city walls pink with local women.
“We walked with Israeli and Palestinian women, many of whom were going through treatment, and that was a very powerful moment,” she tells PEOPLE. “Ever since then I’ve been involved in speaking about my cancer story in order to help other women going through the same, very difficult diagnosis. And I’m very involved now with the Prevent Cancer Foundation.”
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