Cancer Prevention Comes to Times Square

Published on July 8, 2015

July 8, 2015

Lisa Berry
(703) 519-2107

ALEXANDRIA, VA.—Residents and tourists of New York City can now see an important message flashing over the busy streets of Times Square this summer: when it comes to our health, cancer prevention is the new focus—and it is sexy.

“Be my bestie, check my testes,” proclaims the public service ad from the Prevent Cancer Foundation, featuring a provocative image of two men with their arms intertwined and baseballs covering one’s testicles. Another ad, featuring a man and a woman with two grapefruits, says “I want you at your best, let me check your chest.”

The ads, wrapping the corner of 43rd Street and Broadway, encourage partners to explore one another’s bodies in search of lumps or irregularities that may be an early sign of cancer.

A new ad will run every two weeks through September, each one providing viewers with reminders that prevention and early detection are not only possible, but are critical to our health. More than 1.6 million Americans will be diagnosed with cancer this year and more than 580,000 will die of these diseases. Yet, research shows that up to 50 percent of cancer cases and deaths are preventable with the knowledge that we have today.

“Many instances of cancer can be prevented through healthy lifestyle choices, immunizations and cancer screenings, or detected early when they are most treatable,” said Jan Bresch, Executive Vice President and Chief Operating Officer of the Prevent Cancer Foundation. “We are so grateful for the generosity of Neutron Media for making this partnership possible so that we can spread the prevention and early detection message in one of the most influential cities in the world.”


About The Prevent Cancer Foundation

Founded in 1985, the Prevent Cancer Foundation is the only U.S. nonprofit focused solely on cancer prevention and early detection. Since its inception, the Foundation has provided more than $138 million in support of cancer prevention and early detection research, education, advocacy and outreach programs across the country.

For more information, please visit

Sign up to get the latest about cancer prevention and early detection directly in your inbox.