November 15, 2011
Fitness classes such as yoga, aerobics, zumba and kickboxing tend to keep people returning to the gym. The popularity of these classes is why gyms are always searching for the next big exercise fad.
According to Tim Keightley of Gold’s Gym, group exercisers visit the gym more often and are more likely to renew their memberships. Keightley pointed to industry figures which show that group exercisers attend the gym 3 times a week while the average gym member only visits 1.7 times.
Keightley attributes the increase in gym attendance to the sense of community group exercisers feel. He also notes that, “it really allows people to escape, which you can’t do when you’re on a treadmill.”
Read the full Reuters article here.
Finding the sweet spot in group fitness